UBC Chemistry
An accessible tool for chemists
How we helped UBC Chemistry design an MVP to help more chemists use computational chemistry
Working with UBC and in partnership with Spatial Design, we led research, discovery and design for a polished prototype with an intuitive design to change the future of chemists' workflows.
Services
User Research
Product Design
Prototypes
MVP Definition
Visual Design
UBC Chemistry
An accessible tool for chemists
How we helped UBC Chemistry design an MVP to help more chemists use computational chemistry
Working with UBC and in partnership with Spatial Design we led research, discovery and design for a polished prototype with an intuitive design to change the future of chemists' workflows.
Services
User Research
Product Design
Prototypes
MVP Definition
Visual Design
UBC Chemistry
An accessible tool for chemists
How we helped UBC Chemistry design an MVP to help more chemists use computational chemistry
Working with UBC and in partnership with Spatial Design, we led research, discovery and design for a polished prototype with an intuitive design to change the future of chemists' workflows.
Services
User Research
Product Design
Prototypes
MVP Definition
Visual Design
The opportunity
The chemistry department at UBC wanted the harness the growing demand for computational chemistry and make an accessible tool for chemists to draw and calculate their molecular structures–without the steep learning curve and frustration of existing tools.
The chemistry department at UBC wanted the harness the growing demand for computational chemistry and make an accessible tool for chemists to draw and calculate their molecular structures–without the steep learning curve and frustration of existing tools.
The chemistry department at UBC wanted the harness the growing demand for computational chemistry and make an accessible tool for chemists to draw and calculate their molecular structures–without the steep learning curve and frustration of existing tools.
UBC aspired to develop a tool that would vastly improve on the existing tooling by emphasizing user-friendliness and ease of use. They understood the importance of design to help create a product that would serve chemists, and looked to us to help them realize their vision.
UBC aspired to develop a tool that would vastly improve on the existing tooling by emphasizing user-friendliness and ease of use. They understood the importance of design to help create a product that would serve chemists, and looked to us to help them realize their vision.
UBC aspired to develop a tool that would vastly improve on the existing tooling by emphasizing user-friendliness and ease of use. They understood the importance of design to help create a product that would serve chemists, and looked to us to help them realize their vision.
Process
Understanding chemists needs
Understanding chemists needs
Understanding chemists needs
Starting with an open-ended brief, we conducted market and competitive research and conducted user interviews with several chemists with varied backgrounds and areas of focus. We also interviewed subject matter experts to understand their challenges when using computational chemistry in their work.
Starting with an open-ended brief, we conducted market and competitive research and conducted user interviews with several chemists with varied backgrounds and areas of focus. We also interviewed subject matter experts to understand their challenges when using computational chemistry in their work.
Starting with an open-ended brief, we conducted market and competitive research and conducted user interviews with several chemists with varied backgrounds and areas of focus. We also interviewed subject matter experts to understand their challenges when using computational chemistry in their work.
Insights and prioritization
Insights and prioritization
Insights and prioritization
We synthesized our insights and provided recommendations to define the problem and prioritize impact. We focused on outlining the happy path for non-specialist chemists to start, as this was the most significant unmet need with the current tooling.
We synthesized our insights and provided recommendations to define the problem and prioritize impact. We focused on outlining the happy path for non-specialist chemists to start, as this was the most significant unmet need with the current tooling.
We synthesized our insights and provided recommendations to define the problem and prioritize impact. We focused on outlining the happy path for non-specialist chemists to start, as this was the most significant unmet need with the current tooling.
Outcome
We delivered the prototype to the client so they can do further testing, gather feedback, and start building. The client is thrilled with the work, as they have a product experience that is significantly easier to use than any existing tools in the market
We delivered the prototype to the client so they can do further testing, gather feedback, and start building. The client is thrilled with the work, as they have a product experience that is significantly easier to use than any existing tools in the market
We delivered the prototype to the client so they can do further testing, gather feedback, and start building. The client is thrilled with the work, as they have a product experience that is significantly easier to use than any existing tools in the market
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